About Us



Retail never stops moving, so neither do we. As your retail partner, we hold in stock the UK’s largest collections of gift & hamper packaging, protective packaging, bar & wineware, retail supplies & furniture and printed bags for life.

All our products are available in low volumes, at wholesale prices, and we always try to deliver to you the next day.


For more than three decades we’ve flown the flag for UK retail, offering choice, value, and great service to the thousands of independent retailers that make up our high streets and many of the world’s most exciting brands.

Whether you're a small business or an established retailer, we guarantee you the same high quality product, expert knowledge and design inspiration. No fuss, no drama, just great service.


WBC was born the year Nintendo released the Gameboy and Lisa Stansfield went all around the world. Can you guess the year?

Previously known as the Wine Box company and before that Liquid iD, we began our journey with the help of a £5,000 loan from the Prince’s Trust. Our founders bought a van, designed some wine packaging and started trading.

Today, three decades later we supply more than 9,000 UK customers with much more than wine boxes with a talented team of nearly 50 staff from 12 nationalities and speak a total of 8 languages (hopefully not at the same time)