You walk into a retail store, whatever it is, and if there’s a sense of entertainment, excitement and electricity, you wanna be there.
– Howard Schultz
Be where it’s relevant
Capitalise on impulse purchases which dominate the category by using secondary, and especially till point, displays.
Customers remember the service a lot longer than they remember the price.
7 billion smart devices in the UK in 2013
30 BILLION smart devices in the UK by 2020
Adapt or get left behind.
Displays can increase sales in excess of 540%, and a well planned hotspot can increase sales by 229%
Russell R. Mueller
Elvis Presley’s management sold merchandise that said ‘I love Elvis’ as well as merchandise that said ‘I hate Elvis’. He made money from both sides of the market. Know your audience and cover your bases. Skyler London