Be where it’s relevant
Capitalise on impulse purchases which dominate the category by using secondary, and especially till point, displays.
Customers remember the service a lot longer than they remember the price.
7 billion smart devices in the UK in 2013
30 BILLION smart devices in the UK by 2020
Adapt or get left behind.
Displays can increase sales in excess of 540%, and a well planned hotspot can increase sales by 229%
Russell R. Mueller
Elvis Presley’s management sold merchandise that said ‘I love Elvis’ as well as merchandise that said ‘I hate Elvis’. He made money from both sides of the market. Know your audience and cover your bases. Skyler London
88% percent of shoppers characterise detailed product content as being extremely important. Welcome to the age of the informed shopper.
Too many businesses today are based on driving prices lower by screwing over somebody: pounding suppliers or squeezing employees. we’re the opposite. we put employees first, radically… if you take care of them, they will take care of your customer better than anybody else.
– KIP TINDELL, CEO, CONTAINER STORE
In the end, the customer doesn’t know, or care, if you are small or large as an organisation.
She or he only focuses on the garment hanging on the rail in the store.