With eight branches already in London, Surrey and Kent, authentic Italian delicatessen, restaurant, cafe and wine shop Valentina Fine Foods, opened their ninth store in Clapham Junction at the taile end of last year.
Valentina called upon the expertise of Eve Reid, founder of The Retail School and visual merchandising specialists, The Metamorphosis Group, to help them with their in-store merchandising, space planning and increasing overall commercial performance.
These exclusive case study pictures gives a real insight into the process and methods behind planning a new store from concept to completion, particularly for retailers moving into their next, third or fourth bricks and mortar enterprise.
Meet Todd. The ‘digital loud mouth’ behind social media specialists Spaghetti Agency; who help businesses of all sizes with their social media, marketing and copy writing through training and strategy.
Often spotted teaching at The Retail School at WBC, Todd provides in-depth knowledge and skills together with insider top tips to maximise online presence (coming from a team of people who use these tools on a daily basis) he really know show to make digital marketing work. We distracted him away from the screen with a few questions….
Meet Keri. The VM extraordinaire who will be kicking off an exciting new residency at the Retail School.
Following a 15 year career in visual merchandising with brands such as H&M, Burberry and Arcadia, Keri applied her wealth of expertise and founded Tribe Creative London; a leading retail design and VM agency. With many different ventures now under her belt, including build concepts for garden retailer Wyevale, delivering four flagship concessions at Debenhams and interior styling for Hello! Magazine, we know the real icing on Keri’s cake is her new partnership with The Retail School here at WBC (or so we like to believe).
What will be the most important business skill of the next 5 years?
Well a Harvard professor says it’s storytelling. In fact, Harvard Business School marketing professor Theodore Levitt, has boldly stated that tomorrow’s products and companies will “Live Or Die By Their Stories….”
That’s big talk!
Stories help to build deeper relationships between consumers and the products they’re selling. Stories join up dots and make connections. If data gives credibility, then stories provide truth.
Well done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them? Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.
If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.