Meet Todd. The ‘digital loud mouth’ behind social media specialists Spaghetti Agency; who help businesses of all sizes with their social media, marketing and copy writing through training and strategy.
Often spotted teaching at The Retail School at WBC, Todd provides in-depth knowledge and skills together with insider top tips to maximise online presence (coming from a team of people who use these tools on a daily basis) he really know show to make digital marketing work. We distracted him away from the screen with a few questions….
Well done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them? Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.
If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.
From Eve-olution to showrooming, The Metamorphosis Group’s visual retail specialist Eve Reid gives us her 10 pointers on the shopper psychology that is shaping the retail landscape in 2015.
1. GENERATIONAL CROSSOVER
There are more than 20 million people over the age of 50 living in the UK today. And yet retailers are still obsessively focused on young people. As we are down-ageing, this new ‘ageless society’ creates many trends that have impacted on the retail landscape.
Consumers have been nostalgic for carefree childhoods and have found comfort in familiar pursuits and products from their youth. Plus, we have really started to appreciate being alive, and that’s leading to a greater awareness that good health extends longevity and leads to a new way of life. So in 2015, if you want to flourish you need to consider the generational crossover and the implications of this demographic shift.
Did you know that in Europe shoppers don’t like to talk to people? It’s true, 76% of us never actually speak to a sales assistant when we’re shopping. That means that what we see makes all the difference to what we buy. How you present your products and the stage you set them in, is critical to the success of your sales. That’s the art of visual merchandising.
In partnership with Makerhood and the Metamorphosis Group, this 3 hour workshop is packed full of useful tips, tricks and guidance that we hope will take your sales to the next level. It’s hands on and practical too. You’ll be surrounded by the fantastic tools, retail props, display units and fixtures and have a chance to practice your dressing and display skills and get to grips with how to make your space work harder for you.
14:00pm – 17.00pm
Saturday 8th November 2014
WBC Retail Training Room – details below
We often post examples of how to create show stopping in-store displays and merchandising visuals that draw customers in and tell a simple story. Then every so often we come across a particularly useful example of how not to do it.
English Wine Week is back again, 24th May – 1 June 2014.
National awareness weeks like these are a great opportunity for food and drinks businesses to boost sales and promote key product lines of still and English sparkling wine as well as their spin-off accessories, while at the same time supporting the UK wine industry in the process.
Attracting shoppers to your store begins way before they even step through the front door. If the eyes are the window to the soul, then creating winning windows that work, is where the road to success begins.
As the modern pace of life increases and working hours continue to break from the traditional 9 – 5, we as consumers have become ever more demanding. We want to eat, we want to drink and we expect to shop wherever and whenever we choose.
Now you could, like the old countryside churches, keep your doors open to the masses 24/7. But for most retailers, unless you live in the States, that’s just never going to happen. So perhaps it’s time we considered just how big of a showcase opportunity your windows display can be. May be it’s time to really learn how to use it to its maximum effect, so that your window display is working when you are not.