When our recently launched range of Riedel glassware first passed by my desk, I couldn’t help but pause and reflect. That might sound a little Californian-OTT of me, but there was more to it than that.
I first discovered Riedel – The Wine Glass Company while frequenting the acclaimed Los Angeles eateries which I was privileged to work in. While the establishments themselves held their food and wine in high esteem, they also held their crockery, stemware and the conduits they served them in, in equally high regard as well, after all, I’m the first to appreciate that presentation is everything.
Truth is, customers need help.
Before your customer is willing to part with their hard earned cash, they need to know which product is most suitable for them AND then what price it is. It sounds so simple, but we’re always amazed how many retailers still leave this to chance.
Competion is stiff enough, but with the correct store signage and ticketing, it’s even easier to turn a browser into a buyer. Without it, you could be missing out on sales.
This season, we’ve released a collection of over 100 carefully curated lines of store signage and ticketing options that we hope will help you in the art of communication; or to use the words of the merchandising experts…. the art of ‘silent selling’.
Hi, I’m Sarah Wilson and I’m a retail prop buyer for WBC.
I have a passion for 20th Century furniture, vintage props and decorative items. It’s a passion that propels me out of bed between 1am – 3am, four days a week to hit the road in search of beautifully designed objects which in turn are used across the UK retail market as seasonal displays and retail merchandising props for shop windows.
I have a particular weakness for a nice chair, some of which are pictured on my Pinterest Board: Mid Century Modern Chairs. I’ve been known to break into an undignified trot across a field full of white vans at antique fairs to secure one or two of these beauties!
Top 10 New WBC Products
They promised us bigger, and bigger it certainly was.
Especially if the annual ‘exhibitors reception’ was anything to go by. Movers and shakers, journos and food producers of all varieties from across the UK and further afield, flocked to the Olympia for this year’s Speciality & Fine Food Fair, an event that’s grown to well over 750 artisan food and drink exhibitors. It was pretty amazing to see the amount of creativity UK food and drink has to offer.
For us, it was a chance to roll out our new ‘Christmas is Coming’ collection of gift and hamper packaging ideas for the upcoming festive season. If you were unable to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, and in no particular order:
Without doubt, this season’s hottest colour trend is cool grey pantone number 10.
Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.
A week on from their biggest fair to date, the dust is just about settled on yet another successful Speciality & Fine Food Fair 2014. With well over 700 producers showcasing more than a 1000 new products, we can only say a massive thank you to everyone who took the time to visit our exhibition stand. We hope that whether you were exhibiting or just visiting, you found the show as inspiring as we did, and that you came away with exciting new product ideas.
If you weren’t able to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, particularly for the baby in our new product range – the BRIX modular display system. So, in no particular order:
All of us at WBC would like to extend a very warm to visit us on stand 410 at this year’s Speciality & Fine Food Fair 2014 where along with a mind-boggling 700 UK and international suppliers on site, our very own merchandising guru Gerry Moss will be on hand to launch our new BRIX retail display system. Click the video above and Gerry will tell you all about it.
Introducing BRIX – the entirely modular retail display system that’s offering high street stores, pop-ups, market stall holders, and even exhibition designers, a more flexible merchandising solution than previously available on the market.
We like to think of it as a retailer’s dream. The BRIX modular display system comprises of just 4 basic components. With them, you can build a small simple merchandised display or undergo a complete retail shelving fit out. BRIX is simple to build and doesn’t require tools to put together. Imagine endless configurations with the ability to construct your own unique retail shelving, central floor display or merchandising hot spot, as and when space or seasonality demands.
And BRIX can move with you: all elements easily re-located, interchangeable and mobile. Start small with just one or two units, and then expand by ordering more BRIX. And as your business grows so too can your collection of BRIX, simply add some more.
That’s the basics, but keep reading to find out the story behind the BRIX…
Well we could give it other adjectives like practical and efficient, before consigning it to history as just another functional box for storing things. But the truth is, if you’re in the catering, events and hospitality business, or a wine retailer offering a glass hire service, you’ll appreciate that it’s little functional boxes like this that can literally save your life. Ok not literally, but certainly and utterly metaphorically speaking, it probably could.
So we’d like to introduce you to the arguably amazing and certainly new Portaglas storage box for glassware and bottles and breakables. Here’s what’s so great about it.