Queen Elizabeth II’s 90th birthday is coming up and will be one of the highlights of 2016, providing an excellent opportunity to increase profits for your business.
Without doubt, this season’s hottest colour trend is cool grey pantone number 10.
Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.
Well done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them? Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.
If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.
Wicker’s back this Christmas, and back in a big way too. With just five weeks to go, we’re seeing social media, trade press and the papers lauding their ‘top 10 best of’ Christmas hampers, and once again proving the Great British love for traditional wicker hampers remains firmly at the top of Santa’s list. And still the independent is yet to release their annual top 10 best Christmas hampers, so keep an eye out for that – it usually drops in early December.
Big congrats to our friends at De Beauvoir Deli who’s Christmas ‘London Hamper’ is getting a whole lot of love in the press this week. Priced at £120, the London hamper is classically stylish, packed full of ‘on trend’ artisan foods and drink (from many of the producers we’ve come to love) and it comes perfectly wrapped in a blue printed ribbon, branded with their deli name and logo.
English Wine Week is back again, 24th May – 1 June 2014.
National awareness weeks like these are a great opportunity for food and drinks businesses to boost sales and promote key product lines of still and English sparkling wine as well as their spin-off accessories, while at the same time supporting the UK wine industry in the process.
We hope you’re having a stonker of a Christmas sales season so far. But if your customers are anything like us, they won’t stop at Christmas, they’ll be partying well into the New Year.
So this is just a little heads up, to hammer home the point that opportunities for sales of gifts and hampers don’t just end on Christmas Day. There are corporate parties planned well into the New Year, and heaven only knows how many relatives to take a bottle round to. So here’s a little inspiration to help them gift it in style. A graphic monochrome palette that will keep your gift packaging fresh and on trend well into 2014.
From all of us at WBC,
We wish you a very Merry Christmas and a Happy New Year.