Drinks Packaging

How to boost your sales during English Wine Week

Glug, fizz, clink… You know we love it! Especially when it comes from our very own fair lands.

English Wine Week is back. A national celebration designed to raise awareness and appreciation for English wine, obviously. Because the fact is we’re producing more and more of the stuff, with some English vineyards taking on the world of bubbly! So it’s something to celebrate and a great opportunity (‘aka’ excuse) to boost your profits during the week.

Whatever type of retailer you are – independent wine merchant, delicatessen, hotel, pub, bar or restaurants, in fact if you’re just lucky enough to sell wine, then it’s easy to promote key product lines of wine and wine accessories simply by creating hot spots and well-merchandised in-store displays, and it’s a win win because you’ll be supporting the UK wine industry in the process.

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Sip sip hooray!! It’s London Wine Fair 2014

wl1Off the tail end of London Wine Week which ended a matter of days ago, yesterday I dropped by the Olympia for the London Wine Fair. It’s on until the 4th of June if you fancy a trip down, and you can register to visit here.

With 12,000 wines, 130 tastings and seminars and 700 stands, London Wine Fair creates the opportunity for buyers and sellers – retailers, restaurateurs, merchants and MWs – to meet in person and build relationships.

It’s all about discovery. The discovery of new producers and the discovery of those passionate people whose job it is to distribute. But most importantly it’s a taste discovery; a chance to sample unusual wines from regions across the globe.

At WBC, our roots are steeped in the wine industry. We’ve been supplying many of the UK’s producers and retailers with gift packaging for wine, transit boxes for mail order as well as branded wine accessories like cork screws and glass jacks for a quarter of a century now. But as a retail developer, it’s our recent range of wine display fixtures we call the BRIX display system, which I’ve been excited to be a part of developing, that hopefully will have a positive impact on simple ways to display wine in a retail and exhibition environment.

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