At WBC, each year we work with a number of associations or food and drink groups as an associate member, offering training and member discounts. This month we joined The Society of Independent Brewers (SIBA for short) as an associate members. SIBA are the voice of British brewing, representing around 830 independent craft breweries. Why did we join? Because an increasing number of WBC’s customers are either local brewers themselves or or selling it because they’ve recognised the growth of beer within the retail sector. We’ve been slowly building on our range of beer packaging and accessories to help you display with power and increase sales of beer. We now offer all SIBA members a special 5% discount on all our product ranges.
Who Are SIBA?
SIBA started in 1980 with the aim of representing the interests of the growing number of independent breweries in Britain. With more than 2,000 breweries in the UK, SIBA currently represents about 830 of them. Their vision is ‘to deliver the future of British beer’ as the ‘voice of British independent Brewing’.
As well as representing their independent craft brewing members in the press and by lobbying government, SIBA also runs regional and national independent beer awards as well as the UK’s biggest beer & brewing trade event BeerX UK in Liverpool.
What exactly does SIBA do for its members?
How can WBC help SIBA members?
At WBC we think it’s not just pubs, breweries and bars that should be offering craft beer. We’ve seen many other local independents, from garden centres to gift shops in a unique position to sell craft beer with more authority and authenticity than the big supermarkets. You what your customers tastes are. And the very local community element of your independence fuses perfectly with the spirit of craft beer. It’s also very lucrative, and it’s your for the taking.
As the UK’s leading wholesale supplier of gift packaging, protective outers, retail display and printed bags for life. If you sell beer, we’re here to help you sell even more.
From jute beer carriers and tote bags that are perfect for building incremental sales, to beer boxes, shipping outers and specialist beer tasting kits and glassware for gifting. Visit wbc.co.uk/beer to see our full collection of craft beer supplies all available from stock at trade prices and delivered on a next day service*. And now SIBA members receive a further 5% discount across all our product lines.
How do I claim my 5% discount?
All the prices you see on our website are wholesale trade prices. As a paid up member of SIBA, you are entitled to an exclusive 5% off those prices. In order to take advantage of your special member offer you need to contact your local SIBA office and ask them for your unique discount code which you will need when you place your order online or over the phone.
If I sell beer what should I be buying from WBC?
In the race to find unique gifts for the person who has everything, craft beer just works. Especially when you find bottles from a brewery in your local area! Whatever the occasion, birthday or Christmas, what better present to inspire customers with than a small range of locally brewed beer gifts. You get brownie points for being thoughtful, and double points for shopping local too.
From jute carriers to presentation bags, transit boxes and specialist beer tasting kit, search “beer”at wbc.co.uk to see our full collection of craft beer supplies. You’ll find everything from 3 can gift boxes and 6 bottle jute bags, to craft beer tasting kits and Spiegelau Barrel Aged beer glasses.
Useful links to help you sell more beer!
- How to increase sales of Craft Beer
- The ultimate craft beer bag is booze news for Britain
- 10 Speciality Food Products You Need On Your Shelf This Year
- How to boost add-on sales at summer time
- Drygate: the UK’s first experiential craft brewery