It’s natural to be horrified at any mention of Christmas 185 days before the fact. Certainly not before we find out if Murray manages to beat Fred Perry’s record and secure another champion win at Wimbledon.
Just when it feels like summer’s arrived and you’re reaching for your factor 20, some clever sod is ordering in the tinsel and making you look slow off the market. Each year, a certain upmarket Knightsbridge department store, otherwise known as Harrods, launches its Christmas in July campaign. It opens it’s Santa’s Grotto, complete with fake snow and sweaty elves. And all this 151 days before Christmas.
They’re not alone either. Here at WBC, we’re also in the throws of working on our Christmas is Coming collection for 2017. Our merchandisers are finalising the colour combinations that will help you choose a theme for your demographic. Our designers are shooting all the photography that goes with it. As you can imagine, our showroom is cluttered with fake trees and christmas puddings. Big thanks to Coles Puddings for kindly sending some of theirs to dress our Christmas hampers with.
For the lucky few, the end of the year couldn’t be further from their minds. But for many retailers, now’s the time for finalising christmas collections and planning ahead. Over 50% of UK sales and profits are made in the three months running up to Christmas. From that perspective, it’s well worth putting the time in now to get right.
No more so than when it comes to ordering printed tote bags. Every retailer has one, every customer needs one, so the question is, do you have plenty of them in stock and ready for the run up to the busy period?
If the answer’s no, keep reading…
There are practical and financial benefits for talking to us about bags for Christmas, in July and these largely come down to: Time, Money and Choice.
Lead time for personalised printed bags
Our INDIA ECONOMY SERVICE, makes bags just the way you want them. Totally bespoke.
Throughout the majority of the year, our India Economy service comes with a 12-14 week lead-time, with the exception of the last quarter of the year when peak production and Indian festival Durga Puja create longer lead times of up to 17-18 weeks.
For example, place your order from September onwards each year and we’ll deliver your bags in January. If you’ve ever wondered why shipping takes so long – read our blog about the common pitfalls of container shipping from India. With all that said, depending on the complexity of your bag, you still have time NOW to bag extra profits for this year’s festive season.
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Choose the personalised printed bags you really want
Our INDIA ECONOMY SERVICE, can SAVE you up to 25% than if we overprint them here in the UK. But that’s not the only benefit. When you go bespoke you choose your own specific pantone colours, sizing, zips, straps, buckles, you name it; what you want, how you want.
- inside pockets
- flag labels
- magnetic closures
- leather handles
- digital print
All of which add value and the cost involved is a lot less than you might imagine. So it can make significant financial and design sense to start planning your designs for next year, today.
Personalised printed bags in 7 days
It is not always possible to plan so far ahead. Remember, here at WBC we have an exclusive range of over 30 bags styles that can be overprinted in up to six colours either side within just 7 working days. We call that service UK EXPRESS SERVICE
With minimum orders of only 250 bags, the UK Express service is perfect for last minute orders, top ups or for those trying out bags for the first time. Either way, it ensures you’re never be caught with your bags down!
We’re also constantly adding to our 7 day collection of bags. We’ve added new colours and innovative designs and styles, that normally you’d only be able to get using a bespoke bag service. Not anymore. We’ve chosen designs that will always stand out from the crowd. And all printed in just 7 days.
A Mix & Match bag service
If you’re the kind of person usually likes to have their cake and eat it, choose our Mix & Match service. Place a smaller order using our 7 day express service that will see you through Christmas, with the balance produced in India for next year.
You’ll get the flexibility and price advantage of India with the convenience of local production. Ask us about it today.
Whichever service you decide is the best one for you, one thing we can guarantee is that a printed bag with your name on it will not only bag you extra profits through the festive season, but it will keep your brand firmly on everyone’s lips.