English Wine Week, back once again!
We’re embracing the national event here at WBC, as we’re proud of the fact that Old Blighty is producing more and more of the stuff, with some English vineyards even taking on the world of bubbly! So it’s something to celebrate and a great opportunity (aka excuse) to boost your profits during this special week.
Whatever type of retailer you are – independent wine merchant, delicatessen, hotel, pub, bar or restaurant (in fact if you’re just lucky enough to sell wine!) it can be easy and cost-effective to get involved…
TOP 5 WAYS TO PARTICIPATE IN ENGLISH WINE WEEK
Give your customers the opportunity to sample unique English wines by purchasing ISO wine tasting glasses or spittoons and hold in-store tastings to encourage sales. See who can taste the difference between a small producer and a big wine house!
Buddy up with a local delicatessen or farm shop and host a food and wine pairing event; a great way for cross promotion and championing local produce.
A simple selection of bottle bags can turn an English wine into a thoughtful, patriotic gift. With limited outlay and effort it’s the perfect profit generator. Place a few by the till to rev up those impulse purchases.
5. Invite a vintner from a local vineyard and host a ‘Meet the Producer’ event. Your customers will leave with a deeper appreciation for the world of wine and the provenance of the product they buy from you.
Check out the English Wine Week website for further inspiration and event listings in your area.