Without doubt, this season’s hottest colour trend is cool grey pantone number 10.
Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.
The colour psychology of grey:
Reliable, conservative, dignified, neutral, impartial, professional, mature, intelligent, classic, solid, stable, calming, subdued, reserved, elegant, formal and dependable.
For interior designers, as grey approaches black it becomes more dramatic as it approaches silver or white, it becomes more illuminating and lively.
Colour psychologists describe cool grey (or silver) in a business or retail environment as having connotations of quality craftsmanship and artistry and the perfect base colour for businesses offering a first class luxury service or product or those selling exquisite items to the prestige market.
Tie in your new gift packaging with your own company brand design and colours using complimentary finishing touches like bows, ribbons, craft tissues, shred and fill. Think about creating a in store hot-spot or promotions section with which to display your collection along with cool grey retail signage to point the way.