Top 10 new WBC products at Speciality 2014

Speciality 2014

A week on from their biggest fair to date, the dust is just about settled on yet another successful Speciality & Fine Food Fair 2014. With well over 700 producers showcasing more than a 1000 new products, we can only say a massive thank you to everyone who took the time to visit our exhibition stand. We hope that whether you were exhibiting or just visiting, you found the show as inspiring as we did, and that you came away with exciting new product ideas. 

If you weren’t able to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, particularly for the baby in our new product range – the BRIX modular display system.  So, in no particular order:

TOP 10 NEW PRODUCTS for 2014/15

1. Stickers and sashes
With Christmas planning on the horizon, we’ve introduced a wider range of finishing touches, including stickers and new sash designs that we hope will help you capitalise on seasonal gifting without having to over stock on packaging. The idea is that you can take a generic gift carton and use stickers to change the design.  My personal favourite? Kisses and lips of course.

Lips sticker

2. Gift tags
As with the stickers, our designers have added to our range of gift tags with some classic designs for Christmas but you’ll also find baby tags, new home tags, congrats and many more. And if dressing hampers isn’t your thing, why not try selling packs of these in store, if you’re not into gifting, your customers certainly will be.

3. New olive green & silver grey card trays
Gift trays are a fantastic way to start gifting. Not only are they fast to build, but we keep prices so low on these that it means plenty more profit for you. And NEW colours for 2014 – olive green and cool ice grey, AND if you quote CA1792TR before the end of September, you’ll get 10% off them too!

4. Folding matt grass hampers
While traditional wicker baskets remain a WBC top 5 bestseller, they can also be quite bulky to store and transport – especially if you’re a smaller retailer. We’ve been racking our brains for a simple alternative with a great price point – that still has that au-natural look. We think we’ve found it, and you seemed to love it. So here’s the ultimate low-cost folding hamper.

sfff14 3

5. BRIX double wire kit (RBK2W)
The BRIX modular display system is our big thing this year, and the BRIX double wire kit was a stand out at the show. It’s wheeled, entirely modular and comes with a wine rack that’s perfect for wine merchants and cellars.

6. The BRIX wire kit (RBK8)
We love this unit. Great floor presence and perfect for merchandising in the round. It’s on wheels too so it can easily be moved around. Perfect for seasonal displays and in quieter months it can be transformed into a 3 unit high wall with a couple of the elements tucked away in your storeroom awaiting their next calling. I haven’t got an in-situ shot of it, but below gives you an idea of our new BRIX range.

Pop Up Coffee2

Featuring 2 x RBK2, additional shelving and accessories.

7. Vintage bakers trolley (RD/VSBT)
You could literally search high and low and spend plenty of early mornings in antique markets or reclamation yards trying to find one of these is. Or, you could click here and purchase this stunningly curvaceous bakers trolley that would equally look fab stuffed with woolly jumpers.

8. Display Risers
Display risers give your products the visual prominence that will help maximise sales. Designed to sit on top of existing display shelving and tables, you can pick them up in wood or by far my favourite, the steel riser made out of real RSJ’s!

WBC-107 (640x427)

9. Magnetic blackboard strips
A WBC original, you really aren’t going to find these anywhere else – well, at the moment anyway until our competitors start copying us. A big hit at SFFF14 we’ve been inundated with enquiries about them. This strip can be cut to fit, and there’s a magnetic version and an adhesive one too. Finally! Retail signage that actually looks great too!

sfff 5

10. Paper menu roll
Visitors loved this product. Functional for obvious reasons, but just looks fabulous, stylish and contemporary behind any counter or on any shop floor. Be sure to buy the paper roll too (R14KR ) it’s sold separately!

Paper roll for display
That’s just a few of the many new products we’ve brought out this year – there’s probably over 100 more (literally). So get in touch if we can send you hard copies of our brochures and catalogues, below are link to the online versions. Or leave us a message on here or twitter @wbc with any questions you may have.

Full 2014/15 Product Directory
Retail Display Brochure
Bags for Life Brochure 

Leave a Reply

Your email address will not be published. Required fields are marked *