As a traditionally classic colour – red, in all its shades, is an essential part of the winter palette. In colour psychology, it evokes strong emotions that we often associate with love, warmth, and comfort. In A retail merchandising settings, red creates energy and movement. It increases your heart rate and provokes urgency – that’s probably why it’s often seen in clearance sales.
Multi-media marketing agency, Precision Intermedia states:
“If you want to draw attention, use red. It is often where your [customer’s] eye looks first.”
Perfect this season. At WBC, we have tons of products you can use to create enticing Christmas gifts merchandising displays, hot spots and windows. We’ve chosen just a few of our favourite packaging options sure to give your store a very berry Christmas feel.
YOUR COLOUR PALETTE
From Cranberry to scarlet red, allow for nuances of pink and brown hues to influence your final look. Don’t be afraid to mix and match the in-between colours for dramatic impact.
Our economy range for wooden gift boxes is a TOP 5 CHRISTMAS BEST SELLER. Made from quality pine and offering simplicity finished to the highest standards, they’re an absolute staple for indie retailers. Need an inexpensive alternative? Go for card, rigid or flat-packed, we’ve tons of shapes, colours and sizes. Don’t forget pretty much all of our packaging can be branded with your company name or logo – ask us about our branding options.
Available in clear, spot, or gold star – cellophane wraps round just about anything, even awkward shaped products. Try our heat-shrinking basket bags that hold product secure in place. To brush up on your own wrapping skills in time for Christmas watch our ‘How to’ video clips.
BAGS OF PROFIT
Simply dropping a bottle or an artisan jar of produce into a beautiful paper or jute gift bag, instantly adds value and can help you increase sales of premium lines.
Here we’ve combined natural jute twine and red & white bakers twine – both cheap as chips – and wrapped it round a white tissue wrapped gift. Add a simple tag and you have a ready-made Christmas gift people will pay a premium for. Be sure to merchandise it next to the un-wrapped items (chocolates, cook book, wine journal) so your customer knows what’s inside! Order bows and ribbons in good time, and don’t worry if you can only afford the basics – a few ribbons turns packaging into beautiful Christmas gifts.
ORDERING FOR CHRISTMAS
For a stress free Christmas, beat the rush (and last minute disappointment) by ordering earlier rather than later. Click on the links for our Christmas opening hours and last order dates for guaranteed Christmas delivery – and all our top tips for ordering.
View the full collection in our online E-brochure Gift & Hamper Packaging Autumn/Winter Collection or call us on 08000 85 85 95 for a hard copy!