With Christmas coming on thick and fast, it’s fascinating to have an insider view on what it’s like for you, as you prepare for the festive season. Highland Fayre has been a loyal customer for many years and we have worked with them on bespoke projects, as well as supplying them with gift packaging from our standard range. We asked Stewart Donaldson to explain what it’s like preparing to supply the nation with luxury filled Christmas hampers at what’s possibly for most of us, the craziest time of year.
Being in charge of operations at WBC has its perks – among other things, free and scintillating subscriptions to magazines all about container shipping!
In a recent issue however, there was in fact a fascinating article about the shipping line Maersk’s new super-size “Triple E” class vessel. It unearths some pretty interesting points for all of us who ship goods from further afield; whether you do so directly or indirectly. Our India bags for life service, is by far our most economical in terms of cost to you and the design options it provides. But as you’ll see below, it’s also by far our ‘greenest’ option too.
As a traditionally classic colour – red, in all its shades, is an essential part of the winter palette. In colour psychology, it evokes strong emotions that we often associate with love, warmth, and comfort. In A retail merchandising settings, red creates energy and movement. It increases your heart rate and provokes urgency – that’s probably why it’s often seen in clearance sales.
Multi-media marketing agency, Precision Intermedia states:
“If you want to draw attention, use red. It is often where your [customer’s] eye looks first.”
Perfect this season. At WBC, we have tons of products you can use to create enticing Christmas gifts merchandising displays, hot spots and windows. We’ve chosen just a few of our favourite packaging options sure to give your store a very berry Christmas feel.