September 2013 - WBC Blog

This autumn, turn the simple into the elegant

Hamper Inspiration / How to 20 Sep 2013 Bobby Stearns

Where did the summer go? It seems only yesterday we were ditching the foreign holidays and basking in glorious sunshine; marvelling even, at the fact global warming may have finally have seen fit to visit our lovely Isles.

But now, as the leaves begin to turn red, orange and brown, we look to a new season; and a beautiful one at that. It may seem an obvious choice, but for gift packaging and hamper making design – we take our inspiration from the ‘earthy tones’ of nature itself. What follows is a collection of seasonal gift ideas taken from our recently published Autumn/Winter Gift & Hamper collection. We hope it inspires and helps you find new ways to increase profit this season.

Top 10 must haves at Speciality & Fine Food Fair 2013

A week on from this year’s Speciality & Fine Food Fair 2013, and hopefully the dust has settled a little from the overwhelming choice of artisan produce on offer. We wanted to say a big thank you from all of us @wbc for visiting our stand. We hope that whether you were exhibiting or just visiting, you found it as inspiring as we did.

If there’s one theme that resonated for us this year, it’s that when it comes to retail, it’s less about new ideas but new ways of presenting traditional ones. We’ve had an amazing response from you on our new lines of gift packaging, retails display, and bags for life. If you missed our stand, here is a list of the top 10 products on display that got people talking.

Mayor of Westminster drops by to pick up bags for life

Bags for Life / Business Matters 10 Sep 2013 Bobby Stearns

It may have only been his chauffeur, but Ellerslie Square looked positively distinguished for a second or two the other day when the Lord Mayor of Westminster's car dropped by…

It’s 2013 – if you can boil an egg you can offer WiFi

Business Matters 9 Sep 2013 Bobby Stearns

Seriously. We're in the height of recession with a struggling economy. We're shouting loud and proud about how shopping local is just as good as popping into your local Sainsbury's or Starbucks. And while we're…

Gift & hamper packaging Autumn/Winter 2013

Gift Packaging / Hamper Inspiration / How to 2 Sep 2013 Bobby Stearns

It has officially landed, it’s printed and ready to go. The next installment in our 2013 product focuses is our Gift & Hamper packaging Autumn/Winter Collection – fresh inspiration for the coming seasons. You can view the E-brochure online now, or pick up a copy by visiting us on stand 408/410 at Speciality & Fine Food Fair, Olympia, London 8th – 10th Sept 13. We’ve picked, packed and wrapped every one of these gifts ourselves. No teams of expert merchandisers or consultants, just your run of the mill WBC team…..and a lot of sticky tape. Here’s a sneak peek at what’s inside.