Goodbye 12, hello 13!

We’re back in the saddle and well and truly into 2013!

How was it for you on a scale of 1 to 10? Did you survive long enough to enjoy the craziness of the Christmas season? We certainly hope it was a profitable one for you and that your customers appreciated the hard work we know you put into the services you offer them.

We had a surprisingly great end to 2012, despite the doom and gloom we know still exists. That’s pretty much entirely thanks to you and your loyal custom this past year. We never take it for granted. Love or hate social media, we now get to see AND hear first hand the amazing things you’re doing not just with our packaging but also in the initiatives taking place in your local communities on a daily basis.

If you haven’t already joined in the conversation, be sure to follow us on twitter, like us on facebook, or add us on google+ and Pinterest, for no other reason than you’ll be joining a nice little network that’s building of independent retailers exchanging ideas that should keep you inspired through the year. It’s also a great place to pick up last minute bargains, discounts and special offers, if you’re into that sort of thing!

When it comes to thinking about any new year, it’s near impossible to do so without reflecting on the past one. It can be a little like asking yourself whether your glass is half empty or half full. There’s the ‘thank God we made it this far’ and there’s always a bit of ‘that didn’t quite work out the way we expected’. However, there’s also the relief of being offered fresh starts and a blank canvas, and ultimately getting excited about new possibilities.

We’re pretty excited about them ourselves, but as always our excitement is tempered by a need for a cautious realism. It’s not going to be an easy year for retail. Already we’ve seen the demise of many a high street chain and different pockets of the country have their own unique demographic difficulties too. We’ve been encouraged to see the sheer number of new pop-up shops, gift shops, independent markets and small home businesses we’ve had the opportunity to work with through 2012; that has been a real privilege. It seems almost trite to keep banging on about #shoppinglocal but surely, if we all continue to offer our customers quality products at realistic price points – ultimately providing them with a unique service – then they can’t help but notice?

We read this quote the other day in the Grocer and it stood out:

“They say the final mile is the most costly. But it’s also the extra mile that counts, and going there has never been more important”

Of course they were talking predominantly about supply chains, online sales and delivery networks, but I think it’s a motto that works for us all this year. So here’s to a profitable new year that will come because we offer our customers that little bit extra.

WBC

P.S The WBC January sale is still on – grab a bargain before they’re gone!

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