Yearly Archives: 2011

Christmas hamper packaging: ideas for increasing sales

FACTS:

  • 63% of consumers intend to spend more than they did last year
  • 70% of shoppers expect significant discounts before the January sales
  • Small retailers fared better than bigger stores in September

We say small is beautiful. We say keeping it local is best. We say with a little bit of careful planning, independent food and drink retailers can use gifting to play the giants at their own game this Christmas. We’re not just talking about staying afloat, we’re talking about offering your customers a quality service and beautiful Christmas hampers and Christmas gift packaging that increase the perceived value of your products and put profit back in your pocket. Here are WBC’s TOP 10 profit generators for local retailers this Christmas, with links to our best-sellers, opening hours and last order dates.

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Christmas Hamper Sashes for boxes

Our recent ‘Cool Britannia’ blog revealed some of the designs my team and I have been working on for 2012. It’s been a really fun project looking toward next year, considering trends, and crafting designs for what is sure to be a historical time for the UK. I’ll write again in the early part of next year to give you further heads up on design trends, but for now, one that we predicted to be big in 2012 has in fact become popular this year. Let me introduce a new addition to our line of finishing touches – Hamper Sashes.

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Increase sales with Halloween hamper packaging

FACTS:

  • Halloween is the third biggest money spinner after Christmas and Easter.
  • Halloween outsells both Mother’s and Father’s day combined.
  • Halloween spend in the UK was £12m in 2001 & predicted £300m this year

What plans do you have for capitalising on sales of Halloween gifts and related spin offs this year? Ensuring you have a ready supply of Halloween gift packaging, Halloween themed produce, and Halloween hampers, could bag you some much needed profit even before the Christmas festive season hits. Here are some of our Halloween gift packaging uk ideas:

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lunch! Exhibition 2011, Old Billingsgate – a blog roundup.

I recently popped in to lunch! the contemporary food to go show held in London’s Old Billingsgate market. The exhibition was billed as the UK’s leading trade event for ‘out of home’ food and drink. Over 200 exhibitors showcased the latest ranges of packaging, equipments, services and technologies as well as the best bit…..actual food-to-go. We were intrigued to see what the fuss was about, so here’s a round-up of the show, including our marks out of ten!

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A service you can count on

Sales Assistant, Emma Jackson and Beddington Warehouse Manager, Sebi Martinez

Every company has a charter. Every business has a mandate or a statement of beliefs that help them to focus on what really matters. For the past two decades, ours has pretty much stayed the same: we serve independent retailers with products that add value and increase sales. All the nuts and bolts needed to turn products into profit generating gifts. But, if that’s the what, even more important is the how. How do we do it?

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