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Upcoming Events There is little point in having access to the best packaging on the market if you’re unsure how to get the most out of it. Could your business benefit from some retail therapy? Could you do with a programme that offers professional advice, and helps you increase sales and maximise the investment you’ve made? Whether you’re a small independent retailer or an established trader, WBC can help you access training programs that encourage you to maximise gifting opportunities, and increase sales of hampers throughout the year. Working alongside regional food associations, WBC subsidises hands on master-classes with retail experts such as gift wrapping guru Arona Khan, covering topics such as ‘Making Hampers & Gift Baskets work for you’, ‘Retail Merchandising for Maximum Impact’, and ‘Increasing impulse purchases to maximise profit’.  The voice of local food and drink produced in the East of England. As a venture their aim is to support local growers and producers by helping them promote and distribute their services and products locally and nationally. FARMA is a co-operative of farmers, producers selling on a local scale, and farmers’ markets organisers. Working throughout the UK, it is the largest organisation of its kind representing direct sales to customers through farm shops, Pick-Your-Own, farmers’ markets, home delivery, on-farm catering, and farm entertainment. Formed in 1995, the Guild’s mission is to create close links between suppliers and retailers in the independent food sector. With over 1300 members across the UK, it communicates to retailers, producers and suppliers through the ‘industry voice’, Fine Food Digest magazine. Representing over 200 of the country’s leading garden centres, the GCA ensure the highest standard are maintained across the board. A seal of approval from the GCA is a recommendation for achieving excellence in customer service, quality and reliability. TASTE OF THE WEST is the regional food and drink association for the South West of England, working to develop the region’s exceptional regional food and drink industry. As regional food group for the West Midlands, membership brings with it regional and national recognition. It indicates a company is producing food and drink to the highest standards in terms of taste, quality and innovation.
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