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When you see cherry trees in full bloom as early as the beginning of March, it makes you wonder if you’re not the only one ready to see the back of a cold winter. But it’s a great time of year - the sky seems bluer, the grass greener, and those annoying resolutions we were destined to fail, are by now a distant memory. So with spring well and truly sprung, it’s a productive time for WBC HQ.
Our designers are busy putting the finishing touches to brand new product designs, including a new range of bottle bags, Mark Ho Designer shoppers, retail display units, and much more. Proto-types are ushered in at a rapid rate this time of year. They’re tested, improved and signed off, in readiness for our new 2011/12 Product Directory launching in June.
That’s just the new stuff. With two warehouses and over 800 product lines to spring clean, there’s certainly no rest for the wicked. And it does mean
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there are bargains to be had for you! Don’t miss out on our end of line clearance sale that is worth checking regularly. When it’s gone it’s gone!
Happy Easter from
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Summer may be a long way off, but while you’re day dreaming of blue skies and warmer climes, now is the time to prepare to reap the profitable benefits of those long days of summer. Why should the high street super markets take all the profits? Why not capitalize on the ever increasing trend for quality locally sourced produce that’s available to take away. Picnics are all the rage this season. We look at practical ways retailers can offer added services that are profitable and that encourage repeat business.
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Designer Rebecca Rowlands, dropped in on this year’s Spring Fair International at the NEC in Birmingham. The UK’s largest home and gift trading show paid homage to over 300,000 new products launched across 12 sectors. These type of shows can be a great place to pick up key trends for the year. But like anything, half the skill is separating the wheat from the chaff. We’ve summarized the highlights, so here’s a round-up
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Creative designers Rebecca and Mark, have tapped into the latest trends by releasing 9 new bottle bag designs. Designed to suit many occasions, these stylish bags provide retailers with a strong impulse purchase opportunity. How does a profit of £2000 sound, for what takes up very little space, and requires minimal investment and effort? Check out our newly launched retail display section. It has everything you need to create unique retail spaces and is a must see for independent retailers wanting to ‘dress to impress’. Our selection of wicker display units are hot off the press and make it easy to revive your store on a budget.
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I once overdosed on Easter eggs. I think I thought I could work my way through a 6 egg value pack in one sitting. I haven’t been able to eat one since. Nevertheless, it’s that Easter time again, and you need no excuse to devour copious amounts of chocolate. Don’t make yourself too sick, but do check out our specially compiled Easter range of hamper, deli and gift packaging – because it would be choccers not to. [rolls eyes]. Click here to view our collection. |
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Since last month’s article ‘Reviving Retail’ that we penned in Speciality Food Magazine, we’ve had a lot of interest in our 1950’s Antique French Crates. We recently took stock of a fresh batch, and they sell quickly so get in there early. The article is worth a read, especially for anyone needing some retail revamping inspiration.
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Meet Patrick Brady. Pat has worked for WBC for 6 years, and started off shifting boxes by hand in the warehouse. He now has the pleasure of shifting them on a spread sheet instead. As Logistics Manager, Pat is directly responsible for the transportation, |
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stock control, warehousing, and monitoring over 800 lines of all our goods across the globe. Sounds easy? Try juggling two UK warehouses, production hubs in America, China, Spain and Italy, and managing a team of warehouse boys that hardly ever wash. He deserves a Nobel peace prize.  |
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Thank you to everyone that dropped by our stand at the Farm & More show 2011. Resident gift wrapping expert Arona Khan was once again on hand to offer advice on all things retail profit maximizing. Remember, if you could benefit from a hands-on masterclass, WBC subsidise training courses for associations throughout the UK. They feature a variety of industry experts and there are four this year. For more info conact associations@wbc.co.uk
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| Share tips and ideas with other WBC-ers. Tell us what you think of our products; tell us what you’re looking for and how we can help. Most importantly get up to the minute special offers that won’t appear anywhere else. |
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