WBC Newsletter August 2011

08000 85 85 95

sales@wbc.co.uk

www.wbc.co.uk

hamper & deli packaging

5 Piece Wicker Display Set

6 Bottle Gold Gift Carton

Nested Set of Bulrush Hampers

1 Bottle Kraft Paper Bag

Square Dyed Bulrush Tray

Wooden Slatted Trays

Reading the latest retail figures for August is a little like listening to Joan Baez the night you split up with your first love. It’s a tad depressing. The good news is that while industry statistics are painting a dismal picture on the high street overall, food and drink sales are actually up, and they’re proving to be buoyant despite the recession.

A report from INSIGHTS shows retail performance peaking even higher around specific calendar events. With consumers managing their budgets carefully, it is more important than ever to maximise sales opportunities at seasonal moments. It’s time to start thanking our lucky stars for Halloween, Bonfire Night, Burn’s Night, and the big C. Here are some things to think about:

The right product in the right place and time is vital when faced with small windows of opportunity
A specific in-store space for special events provides consumers with a focal point.
Halloween outsells both Father’s and Mother’s day combined! It is the 3rd biggest profit-generating event, so what are you waiting for?

Thanks to everyone who came to see us at this year’s Speciality & Fine Food Fair our new 2011 ranges went down a storm. Our warehouses are fit to burst and ready to keep you stocked up through the festive season.

For product reviews, top tips, hamper ideas, and a place to leave feedback. Have you seen our new blog yet?

YES

With these further reductions on end of line items, we're practically certifiable. Luxury canvas and faux leather carriers for wine and Champagne bottles, are a steal at only £1.99 while stocks last. Savioe wine glasses starting at 49p a unit! Stocking-filler fun bags that bag remarkable profits. And our Antique fruit crates are still massively reduced from £9.95 to £7.95.

See what happened when director Andrew Wilson took a couple of WBC's 'extra large Italians' home, here at HQ we were all nothing short of intrigued to see how Mister green fingers would get on!

GRAB A BARGAIN

What?

Rattan basket knitting hamper

By?

Arona Khan

Using?

Click here for a full break down

Total Cost?

£5.39

Here is a crafty way to pile profits high in a hamper that is a great gift in itself, brought to you by the queen of gift-wrapping, Arona Khan. To receive regular hamper inspiration, save out RSS feed.

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Now that Arona Khan has given you the inspiration to turn this White Rattan Basket into a profit-generating hamper, all that's left is for us to MASSIVELY reduce its price. For this month only, we're slashing the price by a whopping 50%

WAS £9.85
NOW £4.95

'Bags for life' are popular throughout the year. Designer Mark Ho works his magic once again on this classy range of designer shoppers. A fine artist in his own right, Mark has even designed clothing for Kylie Minogue! A profitable impulse purchase at ridiculously low prices, shoppers are a no-brainer.

'Make Tea Not War'; shopper was an instant hit at the Speciality & Fine Food Show, AND 10% of every bag you buy goes to children's charity ALMT.

The Tiger Man; is new and exclusive design from Mark Ho that looks like one eyed jack's had a fight with Tony the tiger. It's a grrrrrrreat design that's bound to turn heads.

Meet Sebi Martinez. Originally from the beautiful Spanish coastal town of Santander, Sebi has lived in the UK for 11 years, so it's probably safe to say that he's accustomed to our atrocious weather. He joined the WBC team last year to head up operations at our Beddington warehouse facility, ensuring we're stocked up and ready to send your orders out 'rapido'!

This is not as easy as it looks, with 5 containers a week this time of year, Sebi's job is to make sure that Ellerslie Square – where your orders are despatched from, is re-stocked daily so that we fulfil our commitment to try and despatch your orders on a next day service.

Ever wondered how your orders get to you?
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Congratulations to Nicola from Keelham Fram shop who won a £100 WBC gift voucher simply by updating her WBC preferences. Updating your preferences helps us to ensure we only send you information about the products you are interested in.

With Antique fruit baskets all the rage this season, we published a blog post called '101 uses for an apple crate'. There are some clever ideas, not quite a 101 but if you send us your pics, we may get close!

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