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The tinsel’s long since fallen from the tree and the chaos of the snow has finally passed, but if you’re lucky you enjoyed what seems to have been a broadly positive trading period in our sector. The forecasters and analysts seem to give us differing opinions on the year that lies ahead for UK businesses, but there does seem to be a more positive atmosphere emerging. What is certain is that we are all staring at the dawn of a New Year. It’s time to make those resolutions; it’s time to ring in the new. And that’s just ‘your’ resolutions – what about your business’?
At the start of 2011, we look at some of the financial implications affecting retailers this year. And we consider ways your business can start reeling the customers back in. We trust you had a profitable Christmas season, but it doesn’t have to end there. In this issue we reveal the latest trends and profitable packaging ideas that will keep your income soaring.
Happy New Year from
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For many retailers in the game for the long haul, the New Year is a time to get back up and do it all over again. And it is true, there is little point crossing fingers and toes and hoping for a steady influx of interested customers to storm through the doors - everyone knows how quiet the opening months of the year can be. We took a look at how food and drink retailers can use this time wisely to refurbish or expand business in a way that doesn’t break the bank. It’s all about finding new ways of drawing your customer back in.
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WBC Designer Mark Ho, originally from Sydney Australia has over a decade of experience both as a graphic designer within the corporate world, as well as within packaging design. He is also an exemplary fine artist in his own right. Later this year he is tipped to launch an extended range of Mark Ho designed packaging, so be sure to keep your eyes peeled for that. But first he takes to the high street to consider this season’s gifting trends, so that you know firsthand what’s hot and what’s not.
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Wrap up the love this Valentines.
With Christmas out of the way, Valentine’s Day edges nearer. Be sure to take advantage of this profitable time of year with WBC’s Valentine’s Selection.
Delectable hampers, striking bottle bags, deep crimson shreds and fills as well
as a host of finishing touches that will turn your products into beautiful romantic gifts.
Click here to spread the love.
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Re-usable foldable shopping bags
Last year it was jute bags, and despite still being popular amongst many retailers, our new foldable shoppers are the latest trend in chic design. Small enough to carry in your handbag or pocket, or to carry as an accessory, these bags are hardwearing, lightweight and waterproof. And they’re cheap too! Starting at only 95p a unit, they’ll provide you with the perfect impulse purchase at the till. Say goodbye to disposable plastic this year!
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Did you know that if you’re a member of a food association, you could be capitalising on advertising your brand, absolutely free? Many associations offer their members benefits such as inclusion in monthly newsletters and mail outs. It can be an effective way of getting your name out to the wider trade. So contact your local food association without delay! This month, WBC wrote an article in Speciality Food Magazine featuring ways you can revive your business this year!
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Meet Michelle. Heading up our finance department for the past five years, Michelle Hughes is originally from South Africa and leads the team that ensures we stay afloat throughout the year. Responsible for all things money, money, money, we thought that with the financial |
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changes affecting businesses in the coming year, not least the rise in VAT, we’d get her to give us the low down on keeping things ticking over sweetly this year. Read more |
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| Share tips and ideas with other WBC-ers. Tell us what you think of our products; tell us what you’re looking for and how we can help. Most importantly get up to the minute special offers that won’t appear anywhere else. |
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